Prevent Google Slapping You for Linking Blunders
Ask any marketer with experience about relevant backlinks, and they’ll tell you how vital they are for SEO. They make all the effort it takes to build relevant backlinks to their site to get organic traffic from search engines. But some marketers invariably achieve poor SEO results due to common backlinking missteps.
Every business owner makes errors in judgements, and some of them will involve high costs. And that’s precisely why it’s a great practice to always learn from those who’ve been there before. In this article, we’ll discuss common link building mistakes and how to prevent them once you know about them.
Backlinks Common Mistakes
One of the more common mistakes many webmasters make is trying to build backlinks from sites that have no relevance to their own site’s topic. Building effective backlinks is about getting links from sites that contain very similar subjects or keywords to your own. For instance, you might own a gardening website, so getting backlinks from a dating site won’t help your efforts at all. You won’t be helping your site any. Yes, it’s not really easy to find good, relevant websites to have your link on, but it’s not impossible either. Unless you’re targeting a very tiny niche market, chances are that you already have a high number of sites that are relevant and which could be used in your link building campaign. Type in your own niche’s keywords into a search engine and you’ll be surprised how many other sites are out there with similar topics to your own. Try emailing the owners of these sites and ask them for a backlink from their site to yours. Some people hesitate at the idea of approaching webmasters to ask for a backlink, but you’ll be surprised at how effective it can be. Be prepared to spend a little time establishing communication with other webmasters, but your efforts will show results. You’ll find far better results from aiming at relevant sites this way than simply aiming at irrelevant links that won’t help you.
Very many marketers sell links from their sites, and that is a mistake. A lot of marketers have paid links on their sites, and this will definitely hurt them in the long-run. It is possible to do it quietly though with a service called Backlinks.com. They are discreet and low profile. Keep it in your mind that a lot of networks who sell links care if Google sees them or not. Just be sure that you avoid directly advertising what you’re doing on your site if you sell links. The best practice is to not do this so you won’t hurt your site’s search engine rankings. Make a good effort to stay away from the mistakes discussed, and your backlinks will be the best they can be. Be patient and employ good practices. That will see you through to success with SEO.